#WalkTheWire Dominated TV, Twitter Friday Night

Early Nielson ratings determined that 13.1 million people were watching ABC when daredevil Nik Wallenda completed his tightrope walk across Niagara Falls. It was already an unbelievable stunt, but Wallenda capped off the broadcast by announcing he’d already received a permit for a tightrope walk across the Grand Canyon. There’s no doubt ABC, already celebrating the fact they clobbered CBS and NBC on the dreaded Friday night spot, would rejoice if they had another chance to broadcast another stunt like this.

Like ABC, Twitter had a lot of traffic on Friday night, partly because of the #WalkTheWire campaign. Here’s what Brian Stelter from the New York Times reported earlier this weekend:

The walk was a momentary phenomena on Twitter and Facebook, as viewers watched and chatted about it simultaneously. Data collected by ABC after the broadcast showed that there were 353,000 messages on Twitter about the high-wire walk between 10 and 11 p.m. — exponentially more than the news division has seen for other special events like concerts. The Twitter messages peaked when Mr. Wallenda stepped into Canada, with 14,000 messages a minute.”

Here are a few of the funniest tweets:


The #DoingFine attack is a sign of things to come

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